Strategic Marketing-Forecast and Budget Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing-Forecast and Budget - Essay Example The portable button will reduce cases of insecurity but the current challenge is to design. Product Development and Testing Hire expertise to develop product 45 Prototype development costs: 140 Labour 240 Materials 130 Subcontracting 210 Special Purpose Equipment 300 Miscellaneous 230 Fees for lab testing 212 Field Trial costs 125 Patent Application Fees 43 Legal Fees re IP 233 Additional marketing research activity 50 Development of technical manuals 65 Development of User training manuals 210 Packaging Design 65 Travel Costs 120 Staffing Costs 230 Update business plan 50 Search for Venture Capital 210 Other related costs: 250 The product marketing and promotion programs are not captured in the product development because they are under the marketing budget. These components are not part of the development process. The development of a gadget connecting security organization with the people demands that the bodies must understand how the system operates. The role of security organ i s to develop the necessary security structure support workability of the product. The success of the whole process depends on the ability to address pertinent issues affecting the product. The trial costs must be monitored because trials are very expensive to address or handle leading to serious challenge for the product development process. ... The product is an IT related programs that must be addressed in issues of communication and the issues of security of the communication practice Market Research & Technical Feasibility costs Product Management Training $100 Other HR training costs $100 Focus Group Costs $100 Brochure Development $145 Costs gathering market intelligence $350 Product mock-up costs $230 Staffing Costs $340 Consulting Costs (idea evaluation, marketing assistance) 210 Technical Review of Product Concept 120 Legal/Professional fees 120 End-user visits 230 Other related costs: 300 New product launch support services New product development and completion do not guarantee success of the product, unless the implementation process is undertaken in a way that will encourage the target market to try out the product. Several launching programs exist, but the company needs to engage in tactical launch of new products. During the process of planning of new product launch, support is required from the top management on the dates of launch, and the facilitation required, in the process to achieve success (Sandhusen, 2000, p. 34). In order to support the tactical and the strategic launch of products, market research must be conducted so as to determine the efficiency of the method chosen for the product launch. Market testing is vital throughout the new product development process. Market testing will allow the organization to finalize the planning process of the product launch. Additionally, the feedback collection process will be efficient if the customers are allowed to give their opinion during the product launch leading to the ease of product improvement in the process

Liesel's overcoming abandonment and loss in Markus Zusak's The Book Essay

Liesel's overcoming abandonment and loss in Markus Zusak's The Book Thief - Essay Example In the beginning of the story Liesel, her mother, and brother are travelling to Molching, Germany on a train. Liesel’s brother dies on route causing the family to stop and bury her younger sibling. Liesel must have felt abandoned by her younger brother. Despite his leaving in death, her brother left her. In order to cope with his death Liesel takes a book dropped by the gravedigger. The Gravedigger’s Handbook was picked up at her brother’s grave. It was a memento of the event. She could not read at the time, but Liesel had something tangible to touch that reminded her of the brother’s death. Liesel’s father had left the family unit before the narrative in the graveyard. She must have felt abandoned by him as well. After her mother left Liesel with foster parents, Hans and Rosa Hubermann, Liesel was left without any biological family. She had emotional issues that were displayed through stealing books. At a book burning, Liesel stole a book. After th e mayor’s wife, Ilsa Hermann, gave Liesel permission to take any book in her library, Liesel preferred to steal the books. While in the mayor’s house Liesel and Rudy, her friend, would also steal food as well. The compulsion to steal what is given shows that Liesel has serious emotional problems. The act of taking is more enthralling than the actual possession of something necessary or new. The act of taking books is also symbolic. Words created the world Liesel lived in. Hitler’s speeches and the Nazi rhetoric allowed the violence and abandonment that was Liesel’s world. The theft of words would be impossible, but the closest thing would be stealing books. Liesel’s theft of books from one of the richest people in town, the mayor and his wife, was also symbolic. If Liesel could steal the words from influential people, maybe she could change the world. Words changed the world, thus the theft of words might change the world. While this might not make logical sense; to Liesel it made perfect emotional sense. Liesel also used words to soothe others. She would read stories in the bomb shelters. Her voice calmed the panicked bomb shelter residents. After hearing her read in the bomb shelter Frau Holtzapfel, a neighbor, asks Liesel to read to her. Frau Holtzapfel would not go to the shelter due to her depression over her son’s death. Liesel persuades her to come to the shelter by threatening never to read to her again. The words written by others soothed Liesel and the others. Max Vandenburg, a Jew hidden by Liesel’s foster family, teaches Liesel how to express herself though writing. He writes Liesel two books. Max felt a fondness for Liesel due to the fact she stayed by his bedside when he was sick. She brought him gifts and laid them next to him. Liesel was like his guardian angel. The first story Max wrote was The Standover Man. This story was about people that stand over others watching out for them. Liesel had be en Max’s ‘stand over man’ during his sickness. Liesel slowly realizes that stand over men can be as important as family. Even if her family, foster family, or friends leave, Liesel will always have someone that cares. She learned how everyone has a person to look out for them. It did not necessarily have to be family. This helps alleviate a little of the pain. The book had a positive impact on Liesel. The second story was The Word Shaker. This book showed how the power of words could cause a situation like Nazi